Android Replaces Apple As #1 Tablet Platform In The World

Android has replaced Apple as the number one tablet platform in the world, Gartner reported in a new study.

According to "in 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications," said Roberta Cozza, research director at Gartner. "As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins."

What's interesting is that while Apple continues to report increases in tablet sales, Gartner found that the tablet market itself is expanding much faster, and that new users of tablets are more likely to chose Android over iOS products. Thus Apple's share of the tablet market is shrinking.

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