Mocana ON Blog

As a Forbes.com article pointed out last year, brick and mortar retailers are in crisis mode because they are steadily losing sales to online-only retailers, such as Amazon.

Although an in-store shopping experience has its benefits, many consumer are starting to find online shopping to be more convenient. WIth the rise of online retailers with excellent customer service and simple returns, how can brick and mortar retailers compete?

This is the latest in our series of blog posts regarding the quantifiable economic benefits of our Atlas Platform. The data presented here are the results of a Forrester Total Economic Impact (TEI) study during which they did an in-depth analysis of a client that has a mature deployment of Mocana Atlas on which they have successfully rolled out over 50 connected mobile apps. 

In previous blogs, we already covered various quantifiable benefits including:

• Sales Process Improvements
• Employee Productivity Benefits
• Enhanced Sales Rep Productivity

With Atlas, both front-line salespeople and in-office workers realized significant time savings and productivity gains, allowing them to do more work in less time.

Today, we wanted to bring up another finding of the Forrester study: how Atlas reduces the cost of penetration testing for a company developing/deploying multiple apps.

In previous posts, we discussed Maslow’s “Hierarchy of Needs,” the psychological theory that as people meet their most basic needs, new, higher-level needs emerge as a priority. When it comes to a successful mobile strategy, we believe that companies have similar needs that have to be fulfilled as well. So far in this blog series we have covered the foundational need for mobile security, and how once that need is fulfilled, companies need to concern themselves with mobile scale. Today, we wanted to discuss the third element in the mobile hierarchy of needs: Visibility. 

Today, Blue Hill Research published a Market Alert entitled “Mocana Taps Perfectly into the New Mobile Enterprise with its Atlas Platform.”

In a recent blog post, we talked a little bit about Maslow’s “Hierarchy of Needs,” where Maslow stated that as basic needs are met, newer, more high-level needs are identified until the point where a person reaches self-actualization. In that post, we related the most basic of human needs: food, shelter, and safety, to the most basic need of any company that has proprietary information that needs to be protected: Security.

Today, we want to discuss the next tier on the hierarchy of needs for a mobile enterprise: Scalability. While security is the most basic concern of any modern organization, once that need is met the organization realizes it needs to address its next pain-point, which is ensuring that their mobile connectivity infrastructure is capable of supporting the needs of the modern, mobile era.

Are you familiar with Maslow’s Hierarchy of Needs? If not, here’s the basic breakdown: It is quite true that man lives by bread alone — when there is no bread. But what happens to man’s desires when there is plenty of bread and when his belly is chronically filled?

At once other (and “higher”) needs emerge and these, rather than physiological hungers, dominate the organism. And when these in turn are satisfied, again new (and still “higher order”) needs emerge and so on. This is what we mean by saying that the basic human needs are organized into a hierarchy of relative prepotency. (Maslow, 1943, p. 375)

Hello, Mocana blog readers! It’s January, which means it’s time to take stock of how the holiday season turned out and get ready for the next big selling opportunity. Each year, the holiday shopping season represents a huge opportunity for retailers all over the nation to sell their products like crazy.

However, despite a modest recovery of the economy of late, and an increase of 4.1% in projected holiday sales over 2013 (according to the National Retail Federation Forecast), brick and mortar retail stores are steadily losing ground in recent years when it comes to sales. According to research from ShopperTrak that was shared in a Forbes.com article, “During the 2013 holiday shopping season, U.S. retailers received approximately half the holiday foot traffic they experienced just three years ago.”

Your Competition: The ‘1 Click’ Buying Experience

Valuing mobile app adoption and usage over mere app deployment is near and dear to our hearts to Mocana. Third-party research has validated that it is in fact mobile app usage that provides the fuel for the economic engine of the enterprise mobility business case. Our Atlas Platform is designed to help our clients drive adoption of their mobile apps so that they can enjoy the business benefits of mobilizing their organizations.